Marketing Fundamentals

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Learn the core elements of marketing with real examples and cases

The most important and widely used definitions of marketing
Details explanation of those definitions
Understanding of various marketing philosophies
Understanding the difference between traditional marketing and contemporary marketing
Acquiring the knowledge of the evolution of marketing
Understanding different marketing management orientations
Understanding the 4 Ps of marketing (Product, Price, Promotion, Place)
To learn some of the most critical topics in marketing, like; customer value, customer satisfaction, customer retention, and customer loyalty
To know the difference between Attitudinal Loyalty and Behavioural Loyalty
Detailed explanation of Marketing Segmentation
Understanding the bases for market segmentation
Building and improving your marketing vocabulary and crucial concepts of marketing
Understanding how to Satisfy customer and translate that satisfaction into PROFIT for your organisation/ business
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